Understand the importance of advertising in today’s world.
Realise the widespread nature of advertising.
Identify the components in an advertisement such as Headline, Text, Logo, Illustration, etc.
Understand the importance of language and especially the persuasive nature of the language used in advertising.
Identify the good and the bad aspects of advertising.
Description:
Accompanied throughout with optional voice over, this lesson provides a detailed analysis of the language and ingredients used in successful Advertising. It also includes an exercise so you can test what you've learned from the lesson.
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